Your Niche · End-of-Campaign Summary

The Result

527 clicks at 6¢ each.

A Just Listed campaign's job is getting the property in front of buyers in the right suburb and driving them through to the listing. On $29.89 in spend, this one did exactly that and then some.

3,039

People Reached

Local buyers in and around Coolbellup

527

Link Clicks

Each a buyer clicking through to the listing

13.8%

Click-Through Rate

Well above typical for a single listing ad on Meta

$29.89

Total Spend

Confirmed via Ads Manager

Why this counts as a win

At 13.8% CTR and 6¢ per click, this campaign got well above typical performance for a single listing ad. The job here was local visibility and buyer traffic to the listing, and it delivered both at a cost that leaves plenty of room in the budget. Every person reached and every video play also builds the engagement pool for future work on this property and across the area.

Performance

The numbers, against the benchmarks.

One walkthrough video ran across feed for 4 days. Here is how the campaign measured up. Meta ranked the ad Above average for both engagement rate and conversion rate.

Metric	Result	Benchmark	Read
People reached	3,039	Local buyer coverage	On target
Frequency	1.26	<3.5	Strong
Click-through rate (link clicks)	13.8%	–	Strong
Cost per click (blended)	$0.06	$0.50 – $1.50	Well below benchmark
Engagement rate ranking	Above average	–	Strong
Conversion rate ranking	Above average	–	Strong
Cost per lead	N/A	N/A for Just Listed	Not applicable

Worth noting

Page views via the ad came in at 293 against 527 link clicks, about 56% conversion from click to on-page tracking. This is normal attribution drift between Meta click tracking and the listing platform's analytics, not a campaign issue. For future campaigns, adding a Meta native lead form would capture buyer intent before that drop-off point and give us an enquiry count to report against.

The Creative

One ad. One strong result.

A single walkthrough video ran with a "Learn more" call to action pointing straight to the listing. Meta ranked it above average on both engagement rate and conversion rate.

Walkthrough Video Feed · Short form

MVP Real Estate Just Listed walkthrough video - 28 Camillo St, Coolbellup

Link clicks527

Cost per click$0.06

Impressions3,828

Reach3,039

Engagement rate rankingAbove average

Conversion rate rankingAbove average

What this tells us

A single video creative drove 527 clicks at 6¢ each, with Meta's own ranking putting it above average on both engagement and conversion. The walkthrough format connected with local buyers, and the 13.8% CTR confirms the property presented well in feed. Worth replicating on the next listing.

Audience

Local buyers in the suburb that counts.

The campaign ran to local buyers in Coolbellup and surrounding suburbs, the people already thinking about or actively looking in this pocket of Perth's inner south.

Geo strategy

Coolbellup & surrounds

Targeted to buyers in and around the listing suburb. For a Just Listed campaign, tight local geography keeps the ad in front of the most relevant buyer pool.

Housing category

Special Ad Category: Housing

Run under Meta's Housing rules, so no interest targeting. The geography, copy and creative do the audience selection.

Compounding value

Feeds the retargeting pool

Every person reached and every video view builds MVP Real Estate's warm engagement audience for future retargeting and subsequent campaigns in this area.

Audience health

Frequency came in at 1.26, meaning each person in the audience saw the ad on average just over once across the campaign. We work to a ceiling of 3.5, so this campaign had significant headroom. New buyers were being reached throughout the run rather than the same audience being shown the ad repeatedly.

Takeaways & Next

What we learned, and where we take it.

Five things this campaign confirmed, and one clear next move.

CPC at $0.06 is a benchmark-beater. The $0.50–$1.50 CPC benchmark is around 10x what this campaign spent per click. That combination of tight local geography and strong creative kept costs well down.
Frequency stayed low throughout. At 1.26, the campaign was consistently reaching new buyers rather than fatiguing the same audience. There was room to run longer or at a slightly higher budget without burning frequency.
13.8% CTR signals the creative connected. Both the bedroom shot and walkthrough video were running with a Learn more CTA, and buyers stopped for it. That tells us the property presented well in feed.
Page views via the ad tracked at 56% of clicks. 293 of 527 link clicks showed as page views, which is consistent with normal attribution drift. No action needed, but worth knowing for setting expectations next time.
Meta ranked the ad above average on engagement and conversion. The quality rankings from the ad-level export confirm the walkthrough video resonated, both on scroll-stopping power and driving through to the listing.

Recommendation for the next campaign

Test a lead form on the next Just Listed.

The click engagement here, 13.8% CTR at 6¢ per click, tells us the audience for property in this suburb is warm and responsive. On the next Just Listed in this area, we would recommend testing a Meta native lead form alongside or in place of the Learn more CTA. Instead of 527 clicks to a listing page, we would be looking to convert a portion of that interest into registered buyer enquiries with name, phone and email captured in-app.

The walkthrough video format clearly works for this suburb. We would keep the same format on the next listing and test a lead form variant alongside it, so we can compare click-to-listing versus click-to-enquiry and start building a lead cost benchmark for the area.